Mobile Area Association of REALTORS®

Nearly half of sellers’ agents say staging a home decreases time on market

Nearly half of seller’s agents (48%) reported that staging a home decreased its time on market, according to a new report by the National Association of REALTORS®.

NAR’s 2023 Profile of Home Staging reveals the role home staging plays in the real estate transaction, including the perspectives of buyers’ and sellers’ agents, the impact of television shows and buyer expectations.

“As days on market has lengthened for home sellers, it is not a surprise to see the return of home staging as a tool to attract potential buyers,” said Jessica Lautz, NAR deputy chief economist and vice president of research. “Buyers want to easily envision themselves within a new home and home staging is a way to showcase the property in its best light.”

According to the report, four of five buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room was found to be the most important for buyers, followed by the primary bedroom and the kitchen.

“When getting ready to list a home for sale, it’s vital to complete the necessary prep work to make a favorable and lasting first impression,” NAR President Kenny Parcell said. “REALTORS® provide valuable guidance on how best to make your home an inviting space that connects with prospective buyers and stands out from the competition.”

Among sellers’ agents, according to the report, having photos (89%), traditional physical staging (44%), and videos (44%) available for their listings were much more or more important to their clients.

Survey Methodology:

In January 2023, NAR invited a random sample of 43,176 active REALTORS® to fill out an online survey. A total of 1,921 usable responses were received for an overall response rate of 4.4%. At the 95% confidence level, the margin of error is plus-or-minus 2.23%.

The primary measure of central tendency used throughout this report is the median – the middle point in the distribution of responses to a particular question or, equivalently, the point at which half of the responses are above and below a particular value.

To see the Mobile Area Association’s list of agents to help you sell your home, click here.